Gossip as grooming? In 2001, a major cell phone company BT Cellnet commissioned researchers at a UK social research centre (SIRC), to verify if gossip was good for one’s health. If gossip was good for you, then SMS messages, Twittering and talking with friends on our cell phone, Smartphone or BlackBerry about the “latest news” could facilitate this “healthy” pursuit. Was this just another way to sell cell phones? Or is gossip actually good for your health?