"The Point Is," (1996) is a virtual and hypnotic roller-coaster ride that starts from a point of light, passes through concepts about marketing video games and cunningly transports one’s consciousness to the spiritual dimension of the World Wide Web.

Just enter your name at the Personas Project website and this innovative art project that is part of the Metropath(ologies) exhibit, currently on display at the MIT Museum by the Sociable Media Group from the MIT Media Lab will search the web for information and with its sophisticated natural language processing will create a portrait of your online identity.